You can complete the definition of destination image given by the english definition dictionary with other english dictionaries. Based on these multiple definitions of brand image. Jenkins australian housing and urban research institute, university of queensland, st lucia, qld 4072, australia abstract a destination image is the expression of all objectiveknowledge,impressions,prejudice, imaginations, and emotional thoughts an individual or group might. The aim of this paper is to develop and empirically validate a model which explains the different factors which form the postvisit image of a destination.
Geographically, turkey serves as a natural bridge between asia and europe as they unite in the bosphorous. For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions. The value of the destination image to the local destination marketing organizations and other destination promoters is uncontestable due to its power to attract more tourists to the area. Brand personality is just one of these factors, however critics state that the definition of brand personality is broad and embraces characteristics. Travelers may visit these destinations to see historical sites, natural wonders, or buildings. The 8 destination service quality dimensions indicated 53% of the variance in the evaluation of tourist satisfaction and it is significant as shown by the fvalue. Destinations are currently seeking to become more distinctive in an increasingly competitive market in which image is a decisive element in tourists destination selection. Destination image and its effects on marketing and.
These perceptions are influenced by many factors such as age, education, income, culture. Destination personality, destination image, and intent to. Pdf the meaning and measurement of destination image. Five propositions were developed and explored in regards to the lack of clear definition of destination brand, the confusion between brand and image, the lack of conception of similarities and differences between branding for consumer products and tourist destinations, the difficulty of identifying one symbol for countries, and the lack of. Ods document, ods html, ods latex, ods listing, ods pcl, ods pdf, ods ps, and ods rtf. Destination image is a fundamental factor in travellers selection of a.
Tourism destination and tourist attraction destination. Article information, pdf download for tourism destination image. The term site overlaps significantly with destination but tends to center on a particular place bound. More specifically, this study examined the difference in perceptions between visitors and nonvisitors using quantitative and qualitative data to identify strengths and weaknesses of the image of alabama. Factors influencing destination image sciencedirect.
Search destination image and thousands of other words in english definition and synonym dictionary from reverso. The purpose of this article is to carefully examine the concept of destination image with the goal of designing more appropriate and rigorous techniques for its. Keywords destination image, definition, conceptual analysis, definition theory. Although tourism destination image tdi has been extensively studied, the. Destination definition is the purpose for which something is predetermined or destined. Some tourist attractions also have activities, such as rides or games, or unusual novelties.
Specifying a statement opens a destination, unless the close option is specified. A pdf is a portable document format, created by adobe acrobat, which enables documents to be displayed without corruption across all browsers, software, hardware and operating systems. However, one of the clearest definitions is that given by san martin. Collectively, these activities serve to create a destination image that positively influences consumer destination choice blain et al. Understanding and measuring tourist destination images. Origins, developments and implications issn 16957121 the importance of tourism tourism has become one of the most important sectors of the global economy ferreira, rial and varela, 2009. The thesis also examines the impact of arab tourists culture on these perceptions and motivations. The goal of a behavior analysis approach to travel studies is to understand the psychological forces that motivate an individual traveler, that influence the various travel. The unprecedented growth in the tourism industry during the last fifty years has created major challenges in tourism marketing. A tourist destination is basically a travel destination that attracts large numbers of travelers, or tourists. Brand image strategically speaking, marketing management requires a careful analysis of the brand image transmitted to the market, because it is precisely this image that will affect consumer.
Destination image and its effects on marketing and branding a tourist destination. Destination image is defined as the characteristics of a destination which influence tourists decision to visit that particular destination tapachai and waryszak, 2000. Consequently, turkey has little knowledge, if at all, about the effect of its image on travelers destination choices. Promoted image brand should always reflect the reality of a destination in question. Each pdf combines the texts, fonts, graphics and any other necessary display information of a file into a fixed layout, flat document, which is usually not editable. Understanding and measuring tourist destination images olivia h. Destination image different definitions of destination image and discussion of the destination image construct are given in chapter 2. Pdf country and destination image different or similar image. This study also aimed at identifying significant destination attributes that affect travelers intention to visit after a disaster. It locates the tourist resources that generate the activity, the offer of lodging and complementary, as well as the infrastructures and equipment that make it possible, also having an image and marketing channels that make the destination recognizable and accessible by the demand. The numerous civilizations, which date back to 8000 b. Destination image is one of the most popular research topics in the tourism academic literature. While the definition of tourism destination image varies among scholars, it is generally referred to as an attitudinal concept consisting of the sum of beliefs, ideas and impressions that a tourist holds of a destination crompton, 1979.
Pdf although tourism destination image tdi has been extensively studied, the nature and scope of tdi remain vague. It presents theoretical information of the conceptualization, formation and particularly components of destination image. In this study, destination image is understood as a complex, multifaceted construct that is the sum of interrelated cognitive perceptions and affective evaluations about a destination, which comprise a total. The ods destination statements that are most commonly used with ods graphics are. Destination definition, the place to which a person or thing travels or is sent. Fortyfive representative tdi definitions are analyzed, and a new definition is proposed by adopting a sevenstep procedure derived from. The case in point sa has a room for a makeover of its image as a safe destination. Comptons 1979 definition falls into the realm of perceptualcognitive images and refers to the beliefs and knowledge individuals have of a destination. The influential factors on destination image are described profoundly in the third part. The role of destination image in tourist satisfaction. This study sought to understand the azores overall image as a tourist destination in major source markets and to ascertain these markets level of satisfaction and behavioural intentions concerning the. Perceived destination image has been widely studied in literature.
This study aims to address this conceptual problem from a modernist perspective. Wikipedia, lexilogos, oxford, cambridge, chambers harrap, wordreference, collins lexibase dictionaries, merriam webster. The purpose of this paper is to investigate the image and familiarity of alabama as a tourism destination. Finally, this thesis explores differences between arab tourists perceived image of the gold coast and the destinations actual identity as. The study of destination marketing is essential for anyone who is currently working in, or contemplating, a managerial or entrepreneurial career in tourism, travel or hospitality. A case study about the austrian national tourist office with a focus on the market sweden.
The special role of the image of tourism destination in the process of building a competitive position result, among other things, comes from the fact the image is a factor of competitiveness. The definition adopted by this research is that destination is a location which has attractions, tourism infrastructure and accessibility. Moreover, the tvalues of the destination service quality dimensions showed that people and hospitality, accessibility and. The impact of destination service quality on tourist. According to the world tourism organization unwto, 2009, in 2008, the number of international. The role of destination branding in the tourism stakeholders system.
Destination definition of destination by merriamwebster. He concluded that place of residence is a significant factor in determining people. From this definition, it becomes evident the two major dimensions of a destination brand, identity and image. Affective image refers to the emotions or attachment individuals have towards a destination, and overall. A study on the tourism destination image of japan in the. Destinationimage recovery process and visit intentions. Revisiting the destination image construct through a. The tourist imagery, the destination image and the brand. Hurricane katrina is considered the most costly and deadliest hurricane in the history of the united states. Download limit exceeded you have exceeded your daily download allowance.
Destination image and intent to visit china and the 2008. Is the collection of general perceptions about the place visited by the individuals. The international centre for the study of east asian development. The views expressed in this publication are those of the authors. Nowadays, there is a general consensus that the destination image has a key influence on the visitors travel decision, consumers satisfaction and destination evaluation bigne et al. The value of the destination image to the local destination marketing organizations and other destination promoters is uncontestable due to. Unit iv destination promotion and publicity six as framework for tourism destinations the. Although tourism destination image tdi has been extensively studied, the nature and scope of tdi remain vague. A number of tourism and recreation researchers have investigated the reasons why people travel. It is the purpose of this study to investigate the relationship between destination image and its determinants as well as the effects on the receivers of image formation programs.