Karen mcgranes insightful content strategy for mobile manages a rare feat for a book. Download our ebook, nailing your app s content strategy, for free today and gain immediate insights into optimizing your content across key user touchpoints in your mobile app. Content strategy for mobile by karen mcgrane read online. Insert content herejanuary 10, karen mcgrane xontent building a strategy for mobile the content mcgranw and ux designer mcgrnae that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future.
Im karen mcgrane and i consult on digital strategy. Ebook the ultimate guide to mobile content marketing. Since pdf documents are such a large part of many organizations web content, it makes sense to consider these files when developing a mobile strategy. Back in 2016, the number of mobile users surpassed the number of desktop users for the first time. Two great examples of this can be seen by adidas and virgin atlantic which as you can see, below, give the user everything they need at their fingertips. Karen is a mobile content strategist and has a fantastic book called mgcrane strategy for mobile. Finally, theres a strong need to focus on security and privacy and embed it into the mobile app environment. Mobile content is any type of electronic media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and gps navigation.
Free pdf to flipbook converter software, mobile pdf. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. Trust me, what you need to increase targeted traffic to your site, acquire leads and be at the top of your game is an epic mobile marketing strategy. This ebrief is the first in a twopart series presenting the results of our annual survey. Jan 22, 2015 content strategy for mobile slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client mike monteiro responsible. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Mar 27, 2015 your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Nov 07, 20 for a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. Karen teaches design management in the mfa in interaction. Content strategy for mobile by karen mcgrane read online on.
Owners of mobile phones can now use their devices to make calendar. The evolution of mobile strategies in healthcare focuses exclusively on mobile strategy topics and the bigger picture. Jeff eaton and karen mcgrane discuss the rise of mobile. But for mobile is a very useful canard to get stakeholders thinking outside the. The first thing you need to do is define your organizations mobile goals so that you can guide the budget, internal efforts, and development timelines to support them. For instance, while 86% of b2b respondents indicate that they are using content marketing, only 38% say that their efforts are effective. The core of your mobile strategya unified pdf experience on any platform. Jan 01, 2012 the for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. You have joined thousands of customers in the world, who have also chosen the mobileye c2270c2200 systems. Since pdf documents are such a large part of many organizations web content, it makes sense to. Apple 7% of overall ipad traffic comes from the new ipad iphones take 3 top places in us, and 3 out of 5 in eu5 countries 60% of connected devices traffic in us comes from ipods, iphones and ipads iphone 4 ranked as top acquired phone in us eu5 in 2011 source. In order to understand what it takes to develop a mobile strategy, weve created this practical mobile strategy guide to help you out.
Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Because few are even aware of this precursor to apples successful launch of the iphone. Jan 12, 2014 with mobile device usage growing by leaps and bounds each year, perhaps its time to start creating a mobilefirst content marketing strategy and then work backwards to cater to your desktop visitors needs. That means investing in responsive customer experiences, mobile social content, and better user journeys across mobile devices. Today, 33 percent of people in the united states only use a mobile device to browse online.
Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. If you have an interesting mobile marketing tip, please leave it in the comments section below. How to create epic mobile marketing content that works. Six steps for building a longterm strategy for mobile. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Help your content go anywhere with a mobile content strategy. They want to read content that will challenge the status quo, dazzle their minds, invoke emotions, and give them a. So why are companies approaching mobile content from a desktop perspective. The state of mobile content 2017 econtent magazine. A mobile strategy needs to holistically define business objectives, key target groups and processes, policies, management and governance structures, quality assurance measures, and tangible measurement models for continuous tracking of return on investment roi. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. The core of a good mobile strategy is giving visitors a common experience no matter which type of device they use. The content marketing institutes cmi 2015 reports on b2b and b2c businesstoconsumer content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results.
I feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. How to download information and communications for development 2012. A mobile strategy needs to organise content in a way that accommodates a mobile users need for information now. The byod adoption rate is predicted to top 35% by 2016.
Using mobile behaviour understanding to shape content strategy. For a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. Karen teaches design management in the mfa in interaction design program at the school. Mobile has been a hot topic these past couple of years and only continues to grow as more enterprises adopt byod policies and develop mobile applications. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. How to create a mobilefirst content marketing strategy. Content strategy for mobile, karen mcgrane a book apart, 2012. Developing a content strategy for your mobile app blog. Karen mcgrane content strategy for mobile a book apart. With several years of experience in the mobile world and more than 150 mobile apps available in various marketplaces, xpand it is a leader in enterprise mobility application services. Mcgrane is also the author of content strategy for mobile. Mobileye c2270 mobileye c2200 quick reference guide. Developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Uncle sam wants you to optimize your content for mobile.
Its also more than the sum of mdm and mobile security tools. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. The metrics that will be used to measure the success of the mobile strategy may include. Karen mcgrane on content strategy for mobile lullabot. Developing a mobile strategy abhijeet chavan urban insight, inc. Like it says on the promo site, this is the goto text for content strategy. She is the author of content strategy for mobile from a book apart. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. Free pdf to flipbook software is free ipad flipbook maker that will convert your content pdf, office, openoffice or image into html5 format publication. Six steps for building a longterm strategy for mobile 3. In her presentation at breaking development in dallas tx karen mcgrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.
With mobile device usage growing by leaps and bounds each year, perhaps its time to start creating a mobilefirst content marketing strategy and then work backwards to cater to your desktop visitors needs. So the entirety of epic mobile marketing content is that it should be longform, truly useful, evergreen, practical, heroic, and better than what others have created you dont have to be in a haste about this because your prospects are tired of goodenough content. Creating a content strategy for mobile devices in the. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. Content strategy for mobile slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mobile roadies content management system makes it much simpler by allowing developers to provide users with real time updates that are synced across iphone, android, and the mobile web. Creating an effective mobile strategy free ebook xpand it. Content creators need to break free of imagining a single context where their content is. Karen mcgrane, aarron walter and veerle peters, and agencies like breel.
Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. The for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. Shell also describe how your cms and workflow process can work for mobile. But for mobile is a very useful canard to get stakeholders thinking outside the box that their desktop cms current forces them into. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it. Feel free to find me online, and send me your stories, case studies, blog posts, and conference talks. It allows you to integrate your jquery flipbook into your website or blog with new user interfaces based in html5. Karen mcgrane responsive design is a poor mans content strategy responsive design wont fix your content problem mobile only. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. Download information and communications for development 2012. This means editing your content to essential facts and calls to action. If you continue browsing the site, you agree to the use of cookies on this website.
An increased sense of connectedness between geographically dispersed students and staff through development of mobile tools allowing csu people to identify and communicate with others of like interests in a safe and secure manner. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Download information and communications for development. Mobile strategy eboo the practical mobile strategy guide 06 share this page mobility is a hot topic.
Amazon renewed refurbished products with a warranty. Read content strategy for mobile, by karen mcgrane online on bookmate library search. Businesses know that many users are accessing their web content via mobile devices so theyre adjusting and planning accordingly. As mobile phone use has grown since the mid1990s, the significance of the devices in everyday life has grown accordingly. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it, nows the time to. Its time to define a mobile content strategy that will make your customers very happy. Jan 23, 2017 in july 2016, the mobile world was opened up to tantalizing new possibilities with the release of pokemon go, an augmented reality ar game from niantic that overlaid pokemon various creatures with special features and clever names in users reallife settings. In 2015, more people worldwide will use a mobile device to access the internet than a traditional computer. The state of mobile content 2016 econtent magazine. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past 20 years. You dont get to decide which platform or device your c. Whether youre creating content for a blog, struggling to write a highconverting app description or optimizing texts for apple app store ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the users journey. You are now helping to turn our environment into a safer one for drivers. Shell also describe how your cms and workflow process can work for mobile publishing, too.
Free pdf to flipbook converter software, mobile pdf flipbook. Content strategy for mobile karen mcgrane download. Content strategy for mobile by karen mcgrane goodreads. Download our ebook, the ultimate guide to mobile content marketing, to learn. You can attain the same and present your idea regarding the newage mobile technology of your business with the help of our mobile strategy powerpoint template. Efficiencies created within government through the use. Mobile strategy will make your business ready with the changing times so that you can have an edge over your competitors. Here are some key approaches and why you should be using. Sharma points out that mobile app security extends beyond specific apps or even an app store, which provides basic controls over which apps employees use. In fact the message is that going responsive is actuall typically practical, thorough and useful handbook to making your content go mobile.
But ibm actually had the first smartphonethe simon personal communicatorwhich was introduced in 1992. Apple is widely credited with introducing the smartphone, and there is no doubt that its iphone took the world by storm in 2007. Engage with a pokemon, and, suddenly, there the creature isin your living room, your backyard, or your local retail store. So, we decided to create a stepbystep free ebook to explain how to create an effective mobile strategy to drive real business results.
By making it possible for developers to update their apps through their web browser and see results immediately, mobile roadie makes it simple to keep apps. Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Features to consider when developing a mobile pdf strategy. Mobile communications promise to do additional than merely give the creating world a voice they unlock the genie inside the phone, empowering people to make their very personal selections and choices. This is a sample chapter from karen mcgranes book content strategy for mobile. Read content strategy for mobile, by karen mcgrane online on bookmate. Karen mcgrane says there are a lot of content management systems that look like a database got drunk and vomited all over the screen. Everywhere you look, you see that mobile first dominates current web strategies.
As most of you know, this has been a longtime passion of mine and the good people at cil gave me an opportunity to write all about it. Resources for improving your content game webflow ebooks. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Content strategy for mobile uies all you can learn library. Defining your mobile content strategy uies all you can.